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CSR Initiatives

Proven partnership models with leading brands — from loyalty points and revenue-share to fundraising runs and internal engagement. Every initiative is a real impact story.

Featured initiative

TreeBank x Suntory PepsiCo Water Run 2024 – Every stride grows green forests

11,000 runners joined TreeBank and Suntory PepsiCo to plant 3,500+ lùng bamboo trees — retaining water, preventing erosion and creating livelihoods.

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Trade second-hand goods, give livelihood trees

With Chợ Tốt: every second-hand transaction = one Bát Độ bamboo seedling for highland communities — 5,000 trees donated.

Góp cây gặt lộc — donating trees with cashback

With MB Bank: new business customers turned their 200,000₫ cashback into trees — 7,000 businesses joined within 4 months.

One policy issued, one seedling given

Generali Vietnam: every eco-friendly insurance contract kit = one aloe seedling for Raglai communities in Ninh Thuận.

Yêu Lành Offline — 20% of ticket revenue for trees

Vietcetera contributed 20% of Yêu Lành Offline ticket revenue to the "Sand-stabilizing livelihoods" project — over 134.7M VND.

Giving Lunch — lunch auctions that fund trees

With MoMo: a community lunch-auction movement — 64 million VND in seedlings donated to local communities.

MBstar points — give trees, harvest blessings

With MB Bank: MBstar loyalty points redeemed into trees — 1,600+ transactions, ~50M VND in 10 days for Tree Planting Day 3/3.

Seedling grants for communities across 5 districts of Lâm Đồng

With Caritas Đà Lạt & 5 businesses: 600+ households across 13 ethnic communities shifting to ecological farming — ~350M VND in seedlings.

Internal-engagement CSR — bonding teams through green action

VelaCorp ran UpRace and gave 30M VND in seedlings; OMverse’s BOD pledged "Donation on Birthday" towards 5,000 trees.

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