Shared-value CSR case
Giving Lunch — lunch auctions that fund trees
MoMo × TreeBank
Giving Lunch — a community charity movement where lunches are auctioned to raise funds for social causes.
A host picks a charity project and opens an auction on their profile; bidders compete within a set time. The host announces winners and shares lunch with them — the full winning bid goes to the chosen charity.
With two hosts choosing TreeBank, 64 million VND worth of seedlings was donated to local communities.
CAMPAIGN RESULTS
64M
VND of seedlings donated
2
hosts chose TreeBank
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