Points-to-trees CSR case
MBstar points — give trees, harvest blessings
TreeBank × MB Bank
MBBank users redeemed MBstar loyalty points into tree donations for TreeBank — celebrating Tree Planting Day 3/3.
Using MBBank services earns customers MBstar loyalty points, which can be converted into gifts — including donating trees to TreeBank.
Within 10 days of the programme, celebrating Tree Planting Day 3/3, more than 1,600 point-donation transactions were recorded, averaging 1,000–10,000₫ each, totalling roughly 50 million VND.
CAMPAIGN RESULTS
1,600+
point-donation transactions
10
days of roll-out
50M
VND contributed in total
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