CSR branding case
Seedling grants for communities across 5 districts of Lâm Đồng
TreeBank × Caritas Đà Lạt · TH · OPES · Menitems · DANI · OMverse
Project zones assigned to businesses for World Environment Day — supporting communities in 5 districts of Lâm Đồng to adopt ecological agriculture.
The seedling-grant programme supports more than 600 households converting to ecological agriculture across 13 communities of K'Ho, Cil, Churu, M'nông, Mạ and Châu Mạ people in 5 districts — Đam Rông, Bảo Lâm, Di Linh, Đức Trọng and Đơn Dương of Lâm Đồng province — averaging about 600,000₫ in seedlings per household, roughly 350 million VND in total.
TreeBank split the project into 7 regional packages; the community and 5 businesses have joined so far — TH Group, Menitems, OPES Insurance, DANI JSC and OMverse.
CAMPAIGN RESULTS
600+
households supported
13
ethnic communities
5
districts of Lâm Đồng
7
regional project packages
350M
VND in seedlings
5
companies joined
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