CSR case — % of product & service sales
Trade second-hand goods, give livelihood trees
TreeBank × Chợ Tốt
Every first listing or online-payment purchase on Chợ Tốt donates one Bát Độ bamboo seedling to highland communities.
For every first listing or purchase via deposit / online payment on Chợ Tốt, the platform committed to donate one Bát Độ bamboo seedling to ethnic minority families in Tân Xuân commune, Vân Hồ, Sơn La — building sustainable livelihoods and empowering local women.
The campaign closed with 5,000 seedlings donated. According to Chợ Tốt, the new-user KPI reached 150% of target while costs were over 40% lower than conventional advertising.
THE JOURNEY OF A USED ITEM
01
Buy / sell 1 used item
02
Prolong 1 product life cycle
03
Donate 1 tree
04
Improve the highland economy
CAMPAIGN RESULTS
10,539
used items given new lives
5,000
trees donated
4,944+
tons of CO₂ saved
320%
KPI of new users & successful transactions
300+
KOLs / partners / communities engaged
1B+
earned media value (VND)
Hundreds of thousands of tons of industrial solid waste were avoided through reuse, while creating a lasting bamboo-based livelihood for families in Tân Xuân, Vân Hồ, Sơn La.
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