Shared-value CSR case
Góp cây gặt lộc — donating trees with cashback
TreeBank × MB Bank
New MB business customers could use their 200,000₫ cashback reward to donate livelihood trees for ethnic minority communities.
The "Góp cây gặt lộc" programme — planting livelihood trees and cutting carbon with MB — used the 200,000₫ cashback reward granted to new business customers.
Mechanics: once a business account was successfully created, a campaign pop-up banner appeared in the app, letting customers decide whether to turn their cashback into trees.
CAMPAIGN RESULTS
7,000
businesses chose to give trees
4
months of roll-out
200,000₫
cashback per new account
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