CSR case — % of product & service sales
One policy issued, one seedling given
TreeBank × Generali Vietnam
An eco-friendly insurance contract kit — every policy issued donates one aloe vera seedling to Raglai communities.
On its anniversary, Generali Vietnam launched an insurance contract kit made from eco-friendly materials — donating with customers one aloe vera seedling per policy to Raglai people, supporting livelihoods in Bác Ái, a 30a-list district of Ninh Thuận province.
The campaign embedded the #SustainableFuture message into the insurance product itself — turning every customer into a livelihood-tree companion.
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